Nongkyung Co., Ltd. is a leading manufacturer of potting soil with approximately 50 employees, supplying over 120,000 tons of artificial potting soil annually to farmers through around 310 local agricultural cooperatives and 540 agencies nationwide.
Located in Jincheon, North Chungcheong Province, the company has recorded annual sales growth of over 10% since its founding more than 30 years ago, reaching 23.1 billion won in sales in 2011.
Nongkyung boasts "loyal customers," comprising over 80% of its total clientele, by earning trust through the prompt and accurate diagnosis and resolution of customer difficulties and complaints. 

Based on extensive experience and technical expertise, we regard 'passion' as our greatest asset. 

Based on passion, we launched custom-made potting soil tailored to farmers' needs and specialized soil for specific crops, and through joint research with the Korea Nursery Association 

We have developed and are exclusively supplying specialized forest nursery soils for various seedlings.
In addition, we have been conducting joint industry-academia research for over three years to develop soil suitable for specialty crops and are preparing to launch the product soon.
This year, we plan to increase our investment in research and development by 10–15% and apply Korean soil technology to mainland China. 

We are conducting domestic fuel development tests through industry-academia agreements with Chungbuk National University, Kangwon National University, Gyeongsang National University, and others, and have signed raw material technology agreements with India, Sri Lanka, and the Philippines. 

CEO Koo Chang-hoe revealed the secret to their growth, stating that they faced numerous difficulties during the initial market pioneering phase as everything—from products to machinery—was new, adding, "I simply made it a way of life to always stay faithful to the basics." 

CEO Gu adopts honesty as his motto, based on the principle that '1+1=2'.
Nongkyung Co., Ltd. emphasizes the necessity of fair competition in the potting soil market. 

Currently, the structure forces each manufacturer to comply with the price-setting authority and contract schedule of the National Agricultural Cooperative Federation, so regional self-interest often interferes with fair competition even in open bidding. 

It needs to be improved because it results in the infringement of consumers' right to choose. 

It is said that local governments cause confusion in production and delivery because they purchase fertilizers, compost, and other products almost simultaneously with farmers just as they are about to use them.